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Purple Jay East Dulwich

Purple Jay East Dulwich is a long standing, established nursery (since 1989) serving East Dulwich and Nunhead.


Transparency is the only way we can be trustworthy.

Keep it simple

Keep it simple so all can understand and be included.

Nature is great

Nature is great, we want to keep it that way!

Wellbeing is paramount

Underperformance, misconduct or negligence are not tolerated.


At A Glance

We provide children with a safe, engaging and educational environment. Our approach to childcare emphasises emotional intelligence, creativity/innovation and nature.


248 Upland Rd, London, SE22 0DN

Ages taken

3 months to 5 years

Opening hours

7:30am to 6:00pm

Jason Piers

Purple Jay East Dulwich Nursery Manager

I have over 30 years childcare experience a lot of which has been spent in Private Day Nurseries. I have managed nurseries catering for up to 100 children aged 3months to 5years in accordance with the required OFSTED & Children’s Act, the registration requirements of various boroughs and policies and procedures laid down by individual companies.


What Makes Us Special?

When it comes to nurseries in East Dulwich, there are countless options, so why Purple Jay East Dulwich? What makes us stand out? What makes us special?

Personal Approach

We provide a bespoke, personalised approach for each child in our nursery.

Low Pollution Area

Our nursery is on a quiet, low pollution road but still close to the high street and tube stations. Best of both worlds!


Our staff take pride in communicating closely so you always know how your child is progressing and how they’re getting on.

Fully Equipped Rooms

Multiple, fully equipped rooms provide children with an engaging, stimulating and enriching environment.

Focus on Creativity & EQ

Unlike many others, we focus on developing your child’s creativity & emotional intelligence.

Family Values

We’re a family run nursery with real family values, treating your little one as one of our own, ensuring they always have everything they need.

Large Outdoor Play Area

Huge, expansive, varied play area in an ultra-low pollution environment.

Quality Healthy Meals

High quality, healthy, fresh, nutritionally balanced meals are prepared daily on site by our trained cooking staff.

Safe & Secure

We’ve spared no expense with safety and security. All elements of the nursery, interior and exterior, are secure, and staff are first aid trained.

In our settings

What We Offer

We offer children

  • Genuine care and attention.
  • Access to carers and teachers who enjoy spending time with them.
  • High-quality resources.
  • Stimulating, calm and safe classrooms.
  • A fully-committed team.
  • Huge outdoor spaces and natural resources.
  • Healthy menu and bespoke meals.

We offer families

  • A friendly, welcoming management team who will give you the time and support you need.
  • Bespoke teaching and support for for the whole family.
  • Opportunities to get involved.
  • Real-time updates via our app about your child’s day, such as meals, activities and sleeping habits.
  • CCTV to keep your children safe and for your peace of mind.
  • Family gathering events


What Makes Us Special?

Creating Compassionate Innovators

Our approach is “to help nurture children that can innovate and create the life they want in a way that is compassionate to themselves, others around them and the planet”.

“Compassionate Innovators” puts the development of emotional intelligence and creativity/innovation at the very heart of things.

Integrating Nature

Nature is integrated into every one of our Purple Jay Nurseries.

Whether that is through continued investment into our gardens and prioritisation of outdoor play, working harder to ensure more of the children’s activities take nature into account, or working with trusted and vetted external parties to deliver enriching nature based experiences for the children.

Open Communication

Purple Jay Nurseries continues to invest significant time and resources to help ensure our parents have all the information they need, when they need it.

We have multiple open communication channels for parents to utilise and have a dedicated customer care staff member, which, more than anything, demonstrates how important communication is to us.

Honest reviews

Happy Families

★ ★ ★ ★ ★

I am so happy that my daughter is at this nursery.

I am so happy that my daughter is at this nursery. She has been so happy here since day one. Her days are fun filled and I really appreciate the weekly summary of what they got up to. A big positive for me is the huge outdoor space and the team here use it as best as possible. She has made lots of lovely little friends and she is very happy with her teachers too.

Susan J

★ ★ ★ ★ ★

The nursery has a really friendly and welcoming atmosphere.

All the children have access to the big garden at different points throughout the day, and they have a wide range of quality and stimulating resources to play with indoors and outside, including a construction area, mud garden and water play area. I’m always amazed at the different activities they do as well. I wouldn’t hesitate to recommend Purple Jay!

Charlotte M

★ ★ ★ ★ ★

Staff are friendly and have a genuine interest in the children.

Both my daughter and I have had a very positive experience at Purple Jay. The staff are very friendly and have a genuine interest in the children and their well being. Communication is very good, with staff providing answers to my questions soon after I contact them. My daughter is very comfortable approaching all staff members. I would recommend this nursery.

Susan W


Our Other Nurseries

We’re a small, but fast growing nursery group operating five special nurseries across South East London.

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