Our Children Approach
The Purple Jay approach to childcare is backed by research, supported by specialists and preferred by parents.
Our Approach Summary
Creating
Compassionate
Innovators
Central to our approach is creating “compassionate innovators” a phrase we have coined to encapsulate the Purple Jay Way of childcare that has been developed through hard research, decades of cumulative childcare experience across our team, and detailed parent surveys.
In a nutshell, the approach is “to help nurture children that can innovate and create the life they want in a way that is compassionate to themselves, others around them and the planet”.
See below for details on what the approach is, and how it is backed by specialists, research and our parents. Find out more about it below…
Our Approach Summary
Central our approach to childcare is creating “compassionate innovators” a phrase we have coined to encapsulate the Purple Jay Way of childcare that has been developed through hard research, decades of cumulative childcare experience across our team, and detailed parent surveys.
In a nutshell, the approach is “to help nurture children that can innovate and create the life they want in a way that is compassionate to themselves, others around them and the planet”.
See below for details on what the approach is, and how it is backed by specialists, research and our parents. Find out more about it below…
What Is A Compassionate Innovator?
A “compassionate innovator” is someone who has the confidence, mindset and practical tools to come up with and realise their ideas but does so in a way that honours and integrates emotional intelligence.
This means the ability to understand and manage their own emotional wellbeing, a sensitivity and understanding of the emotions of those around them, and compassion for the planet and how their actions impact their immediate environment and mother earth as a whole.
We believe, and our research demonstrates, that those that have high emotional intelligence (compassionate) and have the mindset, confidence and tools come up with and execute their ideas (innovative) are the ones that will be best prepared for the fast past, rapidly changing coming decades.
And all of this starts early. This is where we come in.
Purple Jay Nurseries are committed to doing our part to create compassionate innovators for the future by providing your child with the right support, environment and resources to enable them to “explore discover and create” in a way that is and emotionally intelligent.
Emotional Intelligence
Developing children’s ability to manage, connect with and understand their emotions & of those around them
Creativity & Innovation
Providing them the support & confidence to express their creativity & innovativeness, now and for the future.
Nature
Encouraging the importance of maintaining & co-existing with the natural world.
"To help nurture children that can innovate and create the life they want in a way that is compassionate to themselves, others around them and the planet”.
Supported by Specialists
Emotional Intelligence Expert
Molly Potter
Molly Potter is a world renowned expert in children’s emotional intelligence. She’s a best selling author with over 30 books to her name, many aimed at children on topics including emotional intelligence, mental health and emotional literacy.
Creativity & Innovation Experts
Alexandra Soto & David Saavedra
Alexandra Soto and David Saavedra are the co-founders of “CreativityArtWorshops” and specialise in helping children develop and improve their creativity. They have pioneered a number of unique techniques.
Child Nature Educator
Cath Prisk
Cath Prisk is a true champion for children’s outdoor exploration. Director of Play England, campaigning for children’s play, and for five years led the schools-based Outdoor Classroom Day campaign worldwide.
Backed by Research
The Purple Jay Approach to childcare; creating “compassionate innovators” is backed by growing research. Core to the philosophy are three focus areas; emotional intelligence, innovation/creativity, nature. To help nurture child that can innovative and create the life they want in a way that is compassionate to themselves, others around them and the planet.
- See here for a brilliant summary of multiple research studies on the tremendous benefits of nature on children.
___ - See here, here, here and here for some research on the benefits of developing emotional intelligence for children.
___ - See here, here and here for the benefits of developing creativity and innovation for children.
Preferred by Parents
Atleast once a year we conduct a parent survey, asking, amongst other things, what they are looking for from a nursery.
This years (much like previous years) results show that our parents want their children to most develop their emotional intelligence and creativity/innovation, in line with the Purple Jay Approach to childcare.
The Purple Jay Approach to childcare is backed by our parents.
Not Forgetting The Simple Things!
Whilst we’re driven to constantly improve our childcare offering and focusing on our ambitious vision of creating a world of compassionate innovators, we don’t ever take our eyes off the simple things that we have to get right, at all times, no matter what, which include; child safety, security & nutrition.
Safety & Security
We take safety and security very seriously. We invest heavily in ensuring our nurseries are always as safe and secure as possible and are routinely reviewing and improving our procedures and protocols.
We cover all bases so you can have the peace of mind you deserve.
Nutrition
We believe healthy nutrition is vital to good mental and physical wellbeing. We provide all our children with fresh, healthy, varied, nutritionally balanced meals that are cooked, on-site, every day, by our trained kitchen staff.
We have robust procedures ensuring children that have any food intolerances/allergies are protected.