What is our approach to children, parents and staff?

Here you can see a brief summary of our approach to children, parents and staff. But we strongly urge you to click the buttons below to take you to further info about our approach in all these areas.

Our approach to our children, parents and staff

Below is the Purple Jay approach to children, parents and staff.

Children – Providing the best quality environment for children to freely explore, discover and create – supported by our staff. Taking the best of all major childcare approaches to develop their emotional and physical well-being with a special emphasis on emotional intelligence, all within the EYFS framework, and all within a natural environment.

Parents – Happy parents are as important as happy children. We strive to provide parents with all the information and support they need to feel comfortable and satisfied.

People – Hiring carefully and investing heavily, in the form of staff training and generous benefits. We’re routinely communicating closely with our people, finding out what we’re doing well, and where to improve, and then taking action which leads to continuous improvements in performance, morale and satisfaction.

Our approach involves providing the best quality environment possible for children to explore, discover and create – allowing them to follow their own curiosity, intuition and interests with support from our trained staff.

We place a special emphasis on developing emotional intelligence, innovation and creativity within a natural environment in a manner that fits within the EYFS framework to ensure all key milestones are met.

Purple Jay believes in holistic child development, borrowing the best from a number of popular childcare approaches and placing a consistent focus on emotional and physical wellbeing.

We believe happy parents are as important as happy children and strive to provide parents with all the information and support they need to feel comfortable and satisfied.

We provide granular updates of your child’s day, giving you full visibility, monthly observations of your child so you can see how they are doing alongside milestones, regular parents events (education and social), a parents community group, and regular parent surveys so you can communicate your likes/dislikes so we know what to do more/less of, for your satisfaction.

We take communication very seriously and encourage regular two-way dialogue between parents and staff, providing you with multiple ways of getting updates and getting in touch with us . We use these conversations to continuously improve, for you and your children.

We hire carefully and invest heavily in our people. They are crucially important to the quality of the Purple Jay Nurseries experience.

There are regular training and development opportunities, monthly awards with prizes, away days, and company lunches. Further, our people receive a generous benefits package which includes comprehensive healthcare coverage and a day off for their birthday, plus much more.

We routinely carry out staff surveys to find out what we are doing well and can do better for our people, and ask our parents about our staff too. We use this data to continually improve our staff approach, which benefits them, you and your children.

do you want to find out more?

Then speak to us today to discuss your child’s learning and development…