Central to our approach is creating “compassionate innovators” a phrase we have coined to encapsulate the Purple Jay way of childcare that has been developed through hard research, decades of cumulative childcare experience across our team, and detailed parent surveys.

The approach is “to help nurture children that can innovate and create the life they want in a way that is compassionate to themselves, others around them and the planet”.

“Compassionate Innovators” puts the development of emotional intelligence and creativity/innovation at the very heart of things.

See here for some of the research supporting our approach.

Nature is integrated into every one of our Purple Jay Nurseries.

Whether that is through continued investment into our gardens and prioritisation of outdoor play, working harder to ensure more of the children’s activities take nature into account, or working with trusted and vetted external parties to deliver enriching nature based experiences for the children.

We seek to give children an awareness, understanding and appreciation of the natural world and the impact their actions can have on it, for better or worse.

Our experience shows, and mounting research supports, that making nature a bigger part of children’s lives has numerous physical and mental health benefits for them.

See here for a summary of research on the benefits of nature for children.

Great communication with our staff, parents, and children allows for calm, clarity, consistency and greater satisfaction overall.

Purple Jay Nurseries continues to invest significant time and resources to help ensure our parents have all the information they need, when they need it, in a way they are most receptive to so they feel as connected as possible to their children while they are in our care and get the vital peace of mind they deserve.

We have multiple open communication channels for parents to utilise and have a dedicated customer care staff member, which, more than anything, demonstrates how important communication is to us.