Public Relations & Partnerships

If you are a journalist, blogger or similar and need a quote or insight regarding anything to do with the childcare sector in London, and nationally, then Purple Jay Nurseries can help.


Transparency is the only way we can be trustworthy.

Keep it simple

Keep it simple so all can understand and be included.

Nature is great

Nature is great, we want to keep it that way!

Wellbeing is paramount

Underperformance, misconduct or negligence are not tolerated.

Purple Jay


Purple Jay Nurseries is a fast-growing, innovative nursery group based primarily in South-East London with four nurseries currently: Peckham Rye, East Dulwich, Lambeth, Lewisham.

The Purple Jay Approach to childcare places an emphasis on developing emotional intelligence, creativity/innovation in an environment that is natural, all in a way that fulfils EYFS criteria. We term this; “Creating Compassionate Innovators”.

Purple Jay Nurseries approach was borne out experimentation, decades of cumulative childcare experience, academic research and detailed parent surveys. The resulting approach is one that that is supported by all of this.

Purple Jay Nurseries take a data driven and continuous improvement approach. Asking questions, collecting data, analysing it and drawing insights.

Distilling down to what we need to do more and less of for our children, staff, parents and wider community – and then taking the appropriate actions.

PeopleBunch is a software product that was developed from the ground up by Purple Jay Nurseries. It is the first people and regulation management tool aimed specifically at UK schools and nurseries.

For people management features include career development and performance monitoring, rota scheduling, timesheet management, risk & safeguarding logging & management, inventory logging & management and more.

For regulation management, features include OFSTED project management and pre and during inspection day checklists.

Broadly, PeopleBunch frees up staff time, saves nurseries money and better ensures they are compliant, by enabling a lot of the monotonous, mundane paperwork to be handled by an efficient, streamlined software tool. Making things faster, cleaner, more accurate and more organised for all.


How We Can Help Press


We can provide you with fast, accurate and insightful quotes/insights about anything related to the UK, and specifically the London nursery and childcare sector.

Full Length Interview

Our CEO, Jarrod Ayling is open to opportunities from the media/content creators to provide full length interview. We may also be able to involve some of our staff team, if required.

Panel/Group Discussion

Our CEO, Jarrod Ayling, and some members of our staff team are open to taking part in panel discussions on topics related to the childcare sector in the UK or London.


What Makes Us Special?

Creating Compassionate Innovators

Our approach is “to help nurture children that can innovate and create the life they want in a way that is compassionate to themselves, others around them and the planet”.

“Compassionate Innovators” puts the development of emotional intelligence and creativity/innovation at the very heart of things.

Integrating Nature

Nature is integrated into every one of our Purple Jay Nurseries.

Whether that is through continued investment into our gardens and prioritisation of outdoor play, working harder to ensure more of the children’s activities take nature into account, or working with trusted and vetted external parties to deliver enriching nature based experiences for the children.

Open Communication

Purple Jay Nurseries continues to invest significant time and resources to help ensure our parents have all the information they need, when they need it.

We have multiple open communication channels for parents to utilise and have a dedicated customer care staff member, which, more than anything, demonstrates how important communication is to us.

Honest reviews

Happy Families

★ ★ ★ ★ ★

I am so happy that my daughter is at this nursery.

I am so happy that my daughter is at this nursery. She has been so happy here since day one. Her days are fun filled and I really appreciate the weekly summary of what they got up to. A big positive for me is the huge outdoor space and the team here use it as best as possible. She has made lots of lovely little friends and she is very happy with her teachers too.

Susan J

★ ★ ★ ★ ★

The nursery has a really friendly and welcoming atmosphere.

All the children have access to the big garden at different points throughout the day, and they have a wide range of quality and stimulating resources to play with indoors and outside, including a construction area, mud garden and water play area. I’m always amazed at the different activities they do as well. I wouldn’t hesitate to recommend Purple Jay!

Charlotte M

★ ★ ★ ★ ★

Staff are friendly and have a genuine interest in the children.

Both my daughter and I have had a very positive experience at Purple Jay. The staff are very friendly and have a genuine interest in the children and their well being. Communication is very good, with staff providing answers to my questions soon after I contact them. My daughter is very comfortable approaching all staff members. I would recommend this nursery.

Susan W

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